About Us
Our Story In The Marketing Landscape
Starting in 1980 as a retail kitchen designer, Kevin Fayle has over 40 years of experience in the kitchen industry. As a sales manager, he led teams serving retail clients, remodeling contractors, and new home builders. As an independent cabinet sales rep, Kevin was recognized multiple times as National Rep of the Year and eventually purchased the agency, growing it to achieve annual sales between $40M-$50M through a network of over 200 dealers.
He gained extensive marketing expertise through these roles, navigating the shift from traditional advertising to digital marketing.
His understanding of the marketing challenges in the kitchen and bath industry led to the creation of Kitchen Lead Solutions, partnering with Craig Darling, Co-Founder, President and CEO of Darling Local, Inc to provide innovative marketing solutions, tailored to kitchen dealer needs.
Craig brings decades of digital expertise and is a recognized leader in Google Business Profile Management and local search optimization.
His innovative strategies have helped businesses generate over $35 million in monthly gross revenue.
Our Mission
Help kitchen dealers connect meaningfully with homeowners by delivering smart, search-first strategies—combining local SEO, Google Business Profile optimization and management, and social media syndication.
Our Vision
We believe the most successful kitchen dealers are those who invest in a strong, modern digital presence that makes their services easy to find, expands their reach in the local market and attracts ideal customers.
Our Values
We value honesty, innovation, and clear communication—delivering smart, data-driven solutions that help kitchen dealers amplify their brand and grow with confidence in a digital-first world.
Our Journey
Kitchen Designer
Specialized in retail kitchen design and sales within showroom environments, guiding homeowners from concept to purchase.
Sales Manager
Directed sales and marketing for a kitchen cabinet distributor that sold stock and custom cabinets to retail clients, remodeling contractors and home builders, driving 50%+ growth. Opened a second showroom with owner in an entirely new market.
Independent Sales Rep
Built a kitchen dealer network and partnered with manufacturer to quadruple territory sales. Provided product and sales training, as well as marketing guidance to dealer base. Worked with manufacturer to expand product offerings to meet dealer needs. Earning Four-time National Rep of the Year awards.
Purchased Manufacturer Rep Agency
Acquired Manufacturer Rep Agency and scaled into top national performer, generating $40-$50M in annual sales across 200+ kitchen dealers.
The Founding of Kitchen Lead Solutions, Inc
Kevin scheduled a one-on-one with Craig to discuss how Google Business strategies could help kitchen dealers boost visibility and attract more leads. The meeting sparked a partnership, leading to the launch of Kitchen Lead Solutions, Inc.
Serving Kitchen Dealers Nationwide
We manage Google Business Profiles for kitchen dealers and designers, helping them stand out in search, attract more leads and increase customer engagement.
Our Team
Craig Darling
Founder
Kevin Fayle
Founder
James Miller
Founder
Rob Moser
Founder