About Us
Our Story In The Marketing Landscape
Starting in 1980 as a retail kitchen designer, Kevin Fayle has over 40 years of experience in the kitchen industry. As sales manager, he led teams serving retail clients, remodeling contractors, and new home builders. He gained extensive marketing expertise through these roles, navigating the shift from traditional advertising to digital marketing.
As an independent cabinet sales rep, Kevin was recognized multiple times as National Rep of the Year and eventually purchased the agency, growing it to achieve annual sales between $40M-$50M through a network of over 200 dealers.
His understanding of marketing challenges in the kitchen industry led to the creation of Kitchen Lead Solutions, partnering with experts to provide innovative marketing solutions.
Craig Darling, Co-Founder, President, and CEO of Darling Local, Inc., brings decades of expertise in digital marketing, web design, and business optimization, with a strong foundation in the automotive industry.
His success led to his induction into the Automotive/Chevrolet Hall of Fame for his marketing contributions, which notably increased profits by more than $4 million monthly. Esteemed platforms like Cars.com, Kelly Blue Book, and Edmunds.com have utilized his marketing expertise.
His innovative strategies have helped businesses generate over $35 million in monthly gross revenue, making him a recognized leader in Google Business Profile Management and local search optimization.
Our Mission
Empowering businesses of all industries by maximizing their visibility and engagement through strategic Google Business Profile management, SEO, reputation management, and social media integration. We specialize in ensuring businesses rank at the top of Google Search, Maps, and voice search platforms, helping them attract more customers and increase revenue. By leveraging our expertise, we provide businesses with cutting-edge digital marketing solutions that drive measurable results.
Our Vision
We believe that every business deserves a strong digital presence, regardless of size or industry. Our vision is to create an ecosystem where business owners, entrepreneurs, and professionals can leverage powerful online strategies to grow their brands effectively. At Darling Local, Inc., we mentor business owners around the globe, guiding them through the complexities of digital marketing and helping them understand entrepreneurship in an ever-evolving online landscape.
Our Values
We are driven by a core commitment to integrity, innovation, and support. We prioritize transparency in our approach, ensuring businesses fully understand how our services contribute to their success. By staying ahead of industry trends, we offer data-driven solutions that help businesses adapt and thrive. Most importantly, we believe in lifting others up—whether it’s our clients, partners, or the entrepreneurs we mentor—and we are dedicated to fostering growth, knowledge, and success in everything we do.
Our Journey
Pioneering Digital Marketing in Automotive
Appointed as Internet Manager for an automotive dealership, navigating a world without email marketing, CRMs, or digital ad platforms—just a website and dial-up internet. Marketing in the digital space had to be built from scratch.
Industry Recognition & National Speaking Engagements
Invited by Peak Performance in San Francisco to speak nationally, coaching dealer teams and emerging internet startups like Cars.com and Edmunds.com on how to compete in the evolving digital marketplace.
Scaling Digital Marketing for Multi-Location Dealerships
Led digital marketing for a multi-market dealership group, managing multiple sales teams and generating online sales for imports, domestics, service, and parts departments.
Expanding into Legal Marketing
Brought digital expertise to law firms, working with practices in consumer law, criminal defense, medical malpractice, accident injury, and family law to enhance their online presence and client acquisition.
First Company Founded: Social Media Management
Launched a dedicated agency to manage Facebook and LinkedIn marketing, optimizing social engagement for businesses.
The Google Business Profile Era Begins
Recognized the game-changing potential of Google Business Profiles and began implementing strategies for clients.
Full-Time Digital Marketing & the Birth of Darling Companies
Left the corporate world to focus entirely on helping small businesses dominate local search through Google Business Profiles and SEO. Darling Companies was officially formed.
Mentoring the Next Generation of Digital Experts
Began mentoring entrepreneurs and marketing professionals on Google Business Profile strategies, connecting with future business partners.
The Founding of Darling Local, Inc
Alongside trusted partners, launched Darling Local, Inc., a dedicated agency for Google Business Profile Management.
Serving Small Businesses Worldwide
Now managing Google Business Profiles for small businesses wherever needed, ensuring they rank higher, gain visibility, and grow their revenue through powerful digital strategies.
:From dial-up to digital dominance, our journey is built on innovation, expertise, and a relentless drive to help businesses succeed.
Our Team
Craig Darling
Founder
Kevin Fayle
Founder
James Miller
Founder
Rob Moser
Founder